Strategy · Data · Execution

Your next growth stage, executed with the precision of Mercado Libre and Rappi.

We help scaling companies move from gut-feel decisions to data-driven growth — using the same frameworks that scaled the fastest-growing startups in the region. You work directly with the partners, from day one.

Identify in 2 weeks the 3 blockers holding back your acquisition, activation or retention.
Implement real OKRs with clear ownership and metrics your team actually executes on.
No intermediaries. No agencies that propose without measuring.
CrunchyrollSantanderBooksyreuseENTREPIDUS369MONOPLEXvana
Companies that already trust MITU

Free diagnostic session

Discover your 3 biggest growth opportunities

"Their strategic and technical approach delivered measurable improvements in processes and results." — Crunchyroll

No commitment. 30 minutes. No sales pitch.

Who we are

We help brands grow smarter

We combine strategic vision, data-driven management and hands-on execution to bridge the gap between planning and results.

We were built on the experience of leading growth and CRM strategies at world-class, highly scalable companies across multiple markets.

30+
Combined years of growth experience
2
Senior partners with international track records
5+
Companies in our client portfolio
Global
Clients across multiple countries and regions

What we do

Two impact areas,
one unified framework

From strategy to technology, we connect every piece so your company grows with focus and speed.

Strategy & Growth

01
Overall Strategy
Comprehensive plans that align business, marketing and data to work together toward company objectives.
02
Data-Driven Growth
Smart use of data to optimize acquisition, activation and retention — focused on impact, incrementality and budget efficiency.
03
OKR Management
Methodologies that guarantee focus, prioritization and accountability — ensuring traceability and ownership across every initiative.

Technology & Product

01
Martech & Data
Data, product, CRM and CDP integrations to ensure reliable, actionable information — guaranteeing correct strategy execution.
02
Product with Impact
Product roadmaps aligned to the business, focused on priority, delivery speed and features that move real metrics.
03
Automation & Integrations
Design of automations, workflows and APIs to reduce friction and scale personalization across the entire operation.

How we work

Enterprise-grade discipline.
Startup-speed execution.

01
Diagnosis
Analysis of your business, data and current processes to understand the real starting point.
02
Strategy
Definition of objectives, roadmap and tactics prioritized by impact and feasibility.
03
Execution
Joint implementation with internal teams. No layers, no intermediaries.
04
Measurement
Continuous tracking, iteration and scaling until the results are real.

We don't propose for the sake of proposing: we test, measure and adjust until it works.

Interactive diagnostic

Growth Maturity Assessment

Find out where your company stands in growth

4 questions. 2 minutes. A personalized diagnostic with your biggest growth opportunities.

We work with companies from Emerging Growth to Scalable Growth — and the starting point defines the entire strategy.

Your Growth Maturity Score

Question 1 of 4

How many acquisition channels do you have active and measured with first-party data?

Question 2 of 4

How often are marketing decisions based on data vs. intuition?

Question 3 of 4

Do you have growth OKRs or KPIs that the whole team knows and reports on?

Question 4 of 4

How integrated are your CRM, product and data tools today?

0
/12

Our team

The experience that makes
the difference

Roman Hughes
Founder
MBA in Strategy and Marketing · Finance background
Mercado Libre — Growth DirectorRappi — VP CRM
15+ years in growth & CRM
Seba Buzzalino
Partner
Industrial Engineering · Data Science & Big Data
Mercado Libre — Growth & ProductDelivery Hero — Global Head of MarTech
15+ years in product & martech

Our edge

What sets us apart isn't what we do,
it's where we come from.

◎
Proven Experience
Leadership at the fastest-growing companies globally: Mercado Libre, Rappi, Delivery Hero and others.
↻
Actionable Strategy
From theory to practice, no unnecessary layers. We execute with focus, data and speed.
⊕
Integrated Vision
Growth, CRM and performance under one unified framework. Strategy and execution, fully aligned.
◈
Senior Partnership
Every client works directly with partners who have already faced the same challenges. No intermediaries, no guesswork.

Clients

Companies that trust
MITU Growth

From startups scaling fast to established global leaders — we share one conviction: real growth comes from the combination of strategy, data and disciplined execution.

CrunchyrollSantanderBooksyreuseENTREPIDUS369MONOPLEXvana

Testimonials

What those who worked
with us say

Roman helped us launch our first location in Greenwich, coordinating agencies, media and creatives. His involvement and execution capability were key to a successful launch.

Agustín Aramendia
CFO · Monoplex INC

Roman elevated our lifecycle marketing strategy, integrating Product, Data and CRM teams. His strategic and technical approach delivered measurable improvements in processes and results.

Lifecycle Marketing Team
Crunchyroll

He helped me better structure my team and define the key strategic roles for our next growth stage.

Juan Pablo Salazar
Head of Growth · Monet

Work with us

Ready to grow
smarter?

Tell us about your company's challenge. We deliver real value in the first conversation.

LinkedIn
✉ contacto@mitugrowth.com
in mitugrowth